Camelot Records Third Straight Year of Growth, Supports Good Causes with Millions
Camelot, the UK lottery operator, has posted a record £7.91 billion in overall ticket sales for the 2019-20 fiscal year. This was revealed recently when the company announced its third straight year of growth, driven mainly by sales in the company’s digital vertical. This is the first time Camelot’s digital ticket sales will be rising above the £2 billion mark.
Support for Good Causes
The lottery operator was also able to generate an additional almost £200 million in support of Good Causes. This pushes its financial support for UK organisations and charities that deal with the impact of the coronavirus to £600 million. This is no mean feat, considering the impact of Covid-19 on world economies.
According to the CEO of Camelot, Nigel Railton; “Three years on from our strategic review, we are seeing growth across all areas of the business. Crucially, our best-ever sales performance has delivered a £200 million boost to Good Causes at a time when the UK needs it most.”
Impact of Digital Sales
Camelot saw a growth in sales across all verticals, with the most impressive growth coming from the sales of its digital products. With £2.46 billion in online sales over the one year period, the company topped its online sales by £624 million year-on-year, making this the first time it would be exceeding the £2 billion sales mark. Mobile sales reached an all-time high of £1.61 billion, an increase of £586 million from last year. This means sales through tablets and smartphones now account for about 65% of the company’s overall digital sales.
Effect of Draw-Based Games
As a result of enhancements implemented by Camelot to deliver a more captivating and unique range of games, the total sales from draw-based games rose by £455 million to reach £4.54 billion. The company attributes its recent success to, amongst others, the impact of bigger, fixed cash prizes and the regular ‘Must Be Won’ draws. It is one of only a few lottery operators all over the world to have seen any growth.
EuroMillions, as well as Set for Life, Camelot’s newest game, have both had exceptional years. Both games have contributed to Camelot’s growing popularity and its better-than-expected sales performance. Set for Life has 16 top prize winners already, with each person guaranteed to get £10,000 per month for 30 years.
The lottery company made concerted efforts to give players a greater range of differently-priced products with assorted themes, and this has led to £3.37 billion in sales of online Instant Win Games and National Lottery Scratch cards over the period, an increase of £243 million.
Camelot’s retail business accounted for almost 70% of overall ticket sales, and in spite of the current challenges in the environment, in-store sales grew by £74.3 million, to £5.45 billion, holding on to its spot as the lottery operator’s biggest sales channel. These retail sales growth figures underscore Camelot’s brilliant efforts at supporting its retail partners.
The growth in sales witnessed in the 2019-20 fiscal year was attained by Camelot together with its commitment to ensuring safer gaming and player protection. During the year, the company invested heavily in its healthy play tools. The company became the first lottery operator to attain the GamCare Safer Gambling Standard Advanced Level 2 status for its retail and online operations.
Camelot, whose current contract expires in Feb. 2021, has been running the UK National Lottery since its early days in 1994. Despite guiding the Lottery to the position of 6th largest in the world in terms of sales, there are already growing controversies around finding a successor for the lottery operator.