The Canadian online casino market has risen steadily in the last couple of years to become a world leader in the online casino industry. With a total value estimated at more than C$30 billion per annum – a figure that is projected to grow in the next few years – and with more and more gamblers preferring online casinos to land-based options, it’s evident that the online casino market in Canada has been experiencing unprecedented growth.
And this brings us to the questions; what are the secrets to the success of the Canadian online casino market? And why does an increasing number of people prefer online casinos to the traditional brick-and-mortar ones? Let’s dive in.
Enhanced Internet Speeds
Canada used to have a reputation for poor internet speeds, but that is fast becoming a thing of this past. There is a better-quality level of service resulting from the drive to improve the internet and mobile infrastructure in the country. Users can now enjoy and control the gameplay experience better.
Currently, most residents of Canada’s rural areas have access to good broadband speeds, in contrast to broadband users in the United States. Besides, OpenSignal, in a February 2020 report, ranks Canada in the 25th position (in the ‘Good’ category) in a mobile games experience index. The next tier, tagged ‘Excellent’, is occupied by just four representatives, while the USA and Mexico rank 35th and 61st, respectively.
Online casino games in Canada load quickly and provide uninterrupted gameplay for players in Canada. This is of great importance to the online casino industry because the number of gamers that are able to play is considerably increased, and practically, gamers can play a quick game of poker on the morning commute.
Flexible Laws and Non-restrictive Regulations
In the past, online gambling laws in Canada were quite rigid. Back then it was illegal for companies to situate their online headquarters within the Canadian shores. Online casinos were able to find a workaround by setting up operations in online-gambling-friendly jurisdictions and extending their services to Canadians from those places.
Online casinos in Canada that are authorised and regulated by a government agency usually display their genuine licenses and software certificates. If these are not visible at first glance when you visit a casino website, it does not automatically mean the casino is not authorized to operate, however, you should be cautious and do some due diligence before parting with your money.
Canadian online casinos are usually licensed by some of these authorities; the United Kingdom Gambling Commission (UKGC), the Malta Gaming Authority (MGA), and the Kahnawake Gaming Commission (KGC). It’s best to confirm with their websites to ensure you’re gambling with a legitimate operator.
For individual players, it’s easier because the gambling laws in Canada are very relaxed compared to what obtains in the United States. Essentially, players have more rights and freedom to roam. If the player is not satisfied with the Canadian online casinos available, they can try their luck with offshore casinos. However, players need to be more cautious because licenses cannot always be identified easily.
Rise in Number of Mobile Gamers
A sharp increase in the number of Canadian mobile gamers has been of great benefit to the online casino industry. According to research conducted by the NPD group, an industry-tracking company, there has been a 2% increase in the number of people playing mobile games in both Canada and the United States within one year with revenues rising by a remarkable 24% in the same period. This points to the fact that players have increased their spending considerably.
Players are less reluctant to use their debit or credit cards and are more confident spending online. This is a big win for online casinos because a sizeable portion of their customers belongs to a demographic that sees spending online as potentially risky due to the fears of fraud.
Better Game Variety
Online casinos in Canada now offer an improved playing experience as compared to previously when the experience was markedly inferior to that of land-based casinos. Back then the games were slow to load, pixelated, and live casinos – where you play games with actual dealers using a video link – often provided erratic and subpar experiences. The innovativeness behind online casinos was interesting, but they were never considered to be serious gambling options at the time.
It’s different now. Casinos are now buoyed by the growing popularity of their games so they’ve been improving the online experience and hiring talented developers who have been snapping up the exciting and well-paid jobs on offer at online casinos.
Online casinos now provide an entertainment experience that’s legit and as close to the real deal as possible. Right now a lot of players will claim that online casinos offer the best experience.
The Industry is set to Experience Increased Growth
There is room for more growth in the online casino market. And even though Canada has upped its broadband game, things can definitely be better. As online casino companies continue to constantly expand and improve their gaming options, millions of users stand to benefit from better services and improved total gameplay experience.